EthicalCoach is a bridge between world-class coaches and nonprofit organizations. We deliver resources and tools that build capacity within nonprofits, enabling them to increase their impact and serve more people in need.

EthicalCoach started with an idea and an aspiration to leverage the power of coaching to enable nonprofit organizations to multiply their effectiveness. Founder Ben Croft brought together a world-class team of coaches to model and test this idea in a pilot project that launched in Ethiopia in October 2018.

Following an intensive effort to build local capacity and support, EthicalCoach brought 400 selected nonprofit/civil society leaders together for an empowering two-day Summit at the United Nations Economic Commission for Africa (UNECA) building in Addis Ababa. In the two years following the Summit, 1:1 and team coaching is being provided to 20 selected organizations with additional support and resources being made available to all of the summit participants. We are working with local and international partners to build sustainability and measure impact so we can replicate and expand to other countries.

EthicalCoach - pages home welcome-2
EthicalCoach - pages home welcome-1

The journey continues in 2020, when individual NGO leaders - regardless of where in the world they are located - can apply to be matched with a coach. This process is being introduced gradually, informed by best practices and by the lessons learned during the Ethiopian pilot. By 2021, the intent is for EthicalCoach to have a global reach: 100,000 NGO leaders from around the world will gather for a virtual Summit, the largest of its kind, facilitated by world class speakers, leadership development gurus and coaches.

The hard work to achieve the target of 64 million additional children and families being served within ten years as a result of EthicalCoach’s initiatives has begun!

“The purpose of our lives is to add value to the people of this generation and those that follow.”

R. Buckminster Fuller

Frances Hesselbein

Former CEO Girl Scouts of America, Presidential Medal of Freedom recipient, whom Peter Drucker once described as "the greatest leader of our time".

One of the most highly respected experts in the field of contemporary leadership development, Frances Hesselbein is the President and CEO of The Frances Hesselbein Leadership Institute, founded as The Peter F. Drucker Foundation for Nonprofit Management and renamed in 2012 to honor Hesselbein’s legacy and ongoing contributions. Mrs. Hesselbein was awarded the Presidential Medal of Freedom, the United States of America’s highest civilian honor, in 1998 for her leadership as CEO of Girl Scouts of the U.S.A. from 1976–1990, as well as her service as “a pioneer for women, volunteerism, diversity and opportunity.” Her contributions were also recognized by the first President Bush, who appointed her to two Presidential Commissions on National and Community Service.

In 2009, the University of Pittsburgh introduced The Hesselbein Global Academy for Student Leadership and Civic Engagement. The Academy’s aim is to produce experienced and ethical leaders who will address critical national and international issues and advance positive social and economic initiatives throughout the world. Also in 2009 she began a 2-year appointment as the Class of 1951 Chair for the Study of Leadership at the United States Military Academy at West Point. She was the first woman, and the first non-graduate to serve in this chair.

Marshall Goldsmith

Interview with
Marshall Goldsmith

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Marshall Goldsmith

World’s number one leadership thinker

Dr. Marshall Goldsmith was recognized as the #1 Leadership Thinker in the World and the top 5 Management Thinker in 2015, as well as one of the top ten Most-Influential Business Thinkers in the World and the top-ranked executive coach at the 2013 biennial Thinkers50 ceremony in London. Author or editor of 35 books, his newest book is Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be, on sale May 2015 from Crown Business.

Marshall has written two New York Times bestsellers, MOJO and What Got You Here Won’t Get You There – a Wall Street Journal #1 business book and winner of the Harold Longman Award for Business Book of the Year.

Benjamin Croft

“With access to the world’s largest network of executive coaching talent, we asked ourselves: how can we mobilize these highly skilled individuals to stimulate a positive impact?”


EthicalCoach Founder

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