EthicalCoach bridges the for-profit and nonprofit worlds, bringing executive coaching, previously only available to corporate leaders, to charities and nonprofit organizations addressing the greatest humanitarian and environmental challenges of our time. By applying the techniques and tools of coaching to philanthropic efforts, EthicalCoach is creating a platform to change lives.

EthicalCoach founder, Ben Croft, is also the Founder and President of WBECS, the world’s largest online gathering of business and executive coaches.
Read his story of founding EthicalCoach here

What if the top coaches who have ushered in waves of success for Fortune 500 companies were devoted to empowering capacity among nonprofit organizations? What if executive coaching was accessible to organizations addressing the greatest global challenges of our time? What if there was a bridge to connect the tools and resources from the for-profit world to the nonprofit world?

Ben Croft Mission

EthicalCoach is building an open-source library to gather and make available coaching and leadership development best practices, resources, research and findings to nonprofit organizations. This will include working with the International Coach Federation to create the EthicalCoach Standard and Best Practices for pro-bono coaching.

For nonprofit organizations, EthicalCoach will:

  • Increase organizational capacity
  • Strengthen the positive influence of key leaders
  • Improve team effectiveness and outcomes
  • Create a culture of collaboration and operational excellence
  • Unleash the power of individuals within the organization with a passion for its cause

Alignment With the United Nations Sustainable Development Goals

Our aim is to identify and work with nonprofit organizations supporting the achievement of the United Nations Sustainable Development Goals (SDGs), with a particular focus on improving the lives of women and children, and who have the greatest potential to benefit from coaching.

Benjamin Croft & Varun Cesar

On September 25th 2015, 193 world leaders unanimously adopted the 2030 Agenda for Sustainable Development. The set of 17 Sustainable Development Goals outlines a transformative and integrated approach to a just, fair, and sustainable world in which no one is left behind. Goal areas that apply more specifically to children and women include: no poverty, zero hunger, good health, quality education, clean water, and reduced inequalities.

UN17 goals

Every company, social enterprise and individual has a part to play in helping to reach the SDGs. As the world’s largest network of coaches, WBECS has accepted this obligation to contribute with expertise and resources, giving rise to the EthicalCoach movement in support of achieving these goals.