The EthicalCoach vision was initiated in Ethiopia. By introducing NGO leaders from non-government/civil society organizations to the power of coaching, the goal is to support them in their quests to make a substantive difference in the lives of millions of children and families in need.

The journey began with the Ethiopian NGO Leadership Coaching Summit in October 2018 and the launch of a coaching program that engages teams of coaches, comprised of world-class international coaches together with local coaches, in supporting the efforts of NGOs serving some of Ethiopia’s most vulnerable populations. The entire program is designed to foster local sustainability and is being evaluated through a rigorous assessment process that will allow best practices and case studies to be developed for replication around the world.